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Hi, I'm Umar!
I float like a butterfly and sting like a bee.
I cut through the noise and use my design acumen to find the right problem to solve.
Then, I build momentum, make the case, and execute — bringing new experiences and products to life.
My Design Process:
My blend of strategy & design has helped me build and launch meaningful, novel experiences in healthcare. Here is how I do it:
I turn insights into ideas. Leading and facilitating workshops with a variety of stakeholders to generate novel solutions
Skills: Workshop facilitation, Value proposition design, Strategic foresight & futures
I gather insights and build a deep understanding of end user pains, gains and jobs to be done.
Skills: Participatory design, Mixed-method research, Trends analysis
I challenge business and technical stakeholders to explicitly articulate the product hypothesis and critical uncertainties
Skills: Assumption mapping, Idea validation
I tell a story - vertically aligning stakeholders from executive leadership down to field teams to generate momentum
Skills: Service blueprints, Visual storytelling, Executive presentations
I translate results and learnings from experiments back into the MVP and evolve the business model.
Skills: Insight generation, Product strategy
I build and execute experiments to de-risk critical uncertainties. Experiments grow in fidelity as confidence builds.
Skills: Experiment design, Experiment measurement
I develop and iterate on business models and business cases across the nine box to create products and services that work.
Skills: Business model design, Business casing, Product market fit
I lead teams to build MVPs that validate ideas and carve out sustainable growth pathways
Skills: Prototype build, Service design, Build-test-learn
Ideate
Explore
Hypothesize
Build
Decide
Align
Experiment
Learn
Adapted from David Bland
I have worked for, with or at:
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